Creative Brief
Audience: This marketing campaign is aimed at US Military personnel worldwide. The site will mention military bases in states neighboring Kansas and Missouri.
Market Differentiators:
- Attorney Glenn Bradford, a former military prosecutor and defense counsel assigned to the Judge Advocate General's Department and stationed at Richard-Gebaur Air Force Base, Missouri, has over 35 years of experience in trials and appeals in diverse areas of law-personal injury, criminal, tax, business litigation, military court-martial-at every level of state, federal, and military court.
- Mr. Bradford makes extensive use of courtroom technology to provide juries with powerful, graphic presentations. In fact, the firm's attorneys have lectured and served as presenters on the use of technology in trials. A major feature of the Firm Overview page will be the use of technology and the photo of the trial presentation podium featured on the firm's current site.
- The firm has ready access to expert witnesses.
- Attorney Bradford (and thus the firm) is AV-rated under the Martindale-Hubbell peer review rating system, recognition few military law attorneys can claim.
- In order to provide the most powerful representation for a client facing military court-martial or discharge, Mr. Bradford will often work cooperatively with the military counsel assigned to the case.
Key Messages:
- Former Military Prosecutor and Defense Counsel with the Judge Advocate General's Office
- 35 Years of Trial Experience
- Honest Advice and Powerful Representation
Creative Concept:
The site will be written in a professional, third-person tone, emphasizing integrity, experience, and innovation. It will highlight Glenn Bradford's personal experience and qualifications throughout.
The active GIF image of a police car featured on the firm's current site will be included in the new FirmSite on the Court-martial and Your Rights under Article 31 pages.
